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Westminster, CO
United States

(925) 222-5563


@AvsFam on Twitter

#VarlyVarly Poster

#AvsFam IdeaLab

First, we love making shirts and seeing those shirts in the wild. We've been making shirts on and off for 10+ years and if we've learned anything it's that simple wins. Leave the chest-plate like art to hockey jerseys. A t-shirt is like putting on a warm-hug or a good mood and it all starts with the garment. 

The How and Why of t-shirt selection

We don't mess around when it comes to the quality, cut and fit of our shirts. We buy the best shirts and pay the extra money to get them. Most shirt companies use the cheap t-shirt options that you'll find at most charity events and mass-shirt-events.

But not us!

We want you to look for your #AvsFam shirt before any other shirt when you dump the laundry basket on your bed.

After a long day at work, we want you to be thinking about going home and putting on your #AvsFam shirt.

Going to the Avs Game? We want you to have the #AvsFam shirt on under your jersey. 

It's that important to us and that's all before we even consider what is going on the shirt. 

T-shirt art

Like I said, this isn't our first rodeo and we've learned many a lesson by getting the bull's horns. Think of us as the experienced vet in the locker-room who's in the middle of his best hockey ever. (deep thoughts)

You can – and we have – make an 11 color shirt that nears photo quality. Every now and then there's a compelling reason to do just that. But they are few and far between. It's our belief that simple is best and minimal ink is most comfortable. Having a comfortable garment (shirt) is pointless if you weigh it down with heavy inks. So we like to do a lot of blends and fades that allow the shirt to show through the ink a bit. It gives it an authentic look and best of all a comfort level that matches the shirt fabric. 

#VarlyVarly Poster


 A retro inspired #VarlyVarly poster that pays homage to the man and his country.

A retro inspired #VarlyVarly poster that pays homage to the man and his country.

(Introspective music here)

We have this strange threshold that keeps us from creating shirts/posters/art that are anything but authentic. Or, that is to say we don't want to create shirts just to make money, we want to make shirts that pay tribute to those we admire and respect for what they do and how they came to do it. But in our own way.

Varly is an amazing goalie playing for my favorite team. But he didn't just appear one night in goal for the Avs, he - like any player - has a story, a history and a connection with fans around the world. We're doing our best to capture that in this poster. It's vintage and timeless. It's retro and punk-rock-band-poster-ish. It has a direct connection to the fans and the community that loves him so much. Best of all, it's unique and authentic.... 

(snaps out of it)

This concludes deep thoughts on #VarlyVarly. But seriously, we're thinking about making this and maybe even a few other posters. Tell us what you think.