(Introspective music here)
We have this strange threshold that keeps us from creating shirts/posters/art that are anything but authentic. Or, that is to say we don't want to create shirts just to make money, we want to make shirts that pay tribute to those we admire and respect for what they do and how they came to do it. But in our own way.
Varly is an amazing goalie playing for my favorite team. But he didn't just appear one night in goal for the Avs, he - like any player - has a story, a history and a connection with fans around the world. We're doing our best to capture that in this poster. It's vintage and timeless. It's retro and punk-rock-band-poster-ish. It has a direct connection to the fans and the community that loves him so much. Best of all, it's unique and authentic....
(snaps out of it)
This concludes deep thoughts on #VarlyVarly. But seriously, we're thinking about making this and maybe even a few other posters. Tell us what you think.