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Westminster, CO
United States

(925) 222-5563

#AvsFam

@AvsFam on Twitter

Keefer-Corft take 2

#AvsFam IdeaLab

First, we love making shirts and seeing those shirts in the wild. We've been making shirts on and off for 10+ years and if we've learned anything it's that simple wins. Leave the chest-plate like art to hockey jerseys. A t-shirt is like putting on a warm-hug or a good mood and it all starts with the garment. 

The How and Why of t-shirt selection

We don't mess around when it comes to the quality, cut and fit of our shirts. We buy the best shirts and pay the extra money to get them. Most shirt companies use the cheap t-shirt options that you'll find at most charity events and mass-shirt-events.

But not us!

We want you to look for your #AvsFam shirt before any other shirt when you dump the laundry basket on your bed.

After a long day at work, we want you to be thinking about going home and putting on your #AvsFam shirt.

Going to the Avs Game? We want you to have the #AvsFam shirt on under your jersey. 

It's that important to us and that's all before we even consider what is going on the shirt. 

T-shirt art

Like I said, this isn't our first rodeo and we've learned many a lesson by getting the bull's horns. Think of us as the experienced vet in the locker-room who's in the middle of his best hockey ever. (deep thoughts)

You can – and we have – make an 11 color shirt that nears photo quality. Every now and then there's a compelling reason to do just that. But they are few and far between. It's our belief that simple is best and minimal ink is most comfortable. Having a comfortable garment (shirt) is pointless if you weigh it down with heavy inks. So we like to do a lot of blends and fades that allow the shirt to show through the ink a bit. It gives it an authentic look and best of all a comfort level that matches the shirt fabric. 

Keefer-Corft take 2

#AvsFam

We've kicked the wheels on this in the past and here we are kicking them again. Mark Rycroft and Kyle Keefe are a dynamic team and even with the fancy suites and obnoxious ties I find them to be 2 drinks away from the best heavy metal band you've never heard of. With this in mind I pumped some Metallica in my ears and began kicking those same old wheels one again. 

I like it and think I might be able to build on this one. Let us know what you think.

 3 separate takes it. Each in positive and negative space.

3 separate takes it. Each in positive and negative space.