The Mack29 shirt is a subtle nod to the Colorado Avalanche's 2nd year star Nathan MacKinnon. The art of this shirt is a mix of youth, authenticity and swagger.
First, we love making shirts and seeing those shirts in the wild. We've been making shirts on and off for 10+ years and if we've learned anything it's that simple wins. Leave the chest-plate like art to hockey jerseys. A t-shirt is like putting on a warm-hug or a good mood and it all starts with the garment.
The How and Why of t-shirt selection
We don't mess around when it comes to the quality, cut and fit of our shirts. We buy the best shirts and pay the extra money to get them. Most shirt companies use the cheap t-shirt options that you'll find at most charity events and mass-shirt-events.
But not us!
We want you to look for your #AvsFam shirt before any other shirt when you dump the laundry basket on your bed.
After a long day at work, we want you to be thinking about going home and putting on your #AvsFam shirt.
Going to the Avs Game? We want you to have the #AvsFam shirt on under your jersey.
It's that important to us and that's all before we even consider what is going on the shirt.
Like I said, this isn't our first rodeo and we've learned many a lesson by getting the bull's horns. Think of us as the experienced vet in the locker-room who's in the middle of his best hockey ever. (deep thoughts)
You can – and we have – make an 11 color shirt that nears photo quality. Every now and then there's a compelling reason to do just that. But they are few and far between. It's our belief that simple is best and minimal ink is most comfortable. Having a comfortable garment (shirt) is pointless if you weigh it down with heavy inks. So we like to do a lot of blends and fades that allow the shirt to show through the ink a bit. It gives it an authentic look and best of all a comfort level that matches the shirt fabric.