We've been kicking around some ideas for Kerfoot. Here's what we've done so far with the help of #avsfam from around the world. We love you for your input.
First, we love making shirts and seeing those shirts in the wild. We've been making shirts on and off for 10+ years and if we've learned anything it's that simple wins. Leave the chest-plate like art to hockey jerseys. A t-shirt is like putting on a warm-hug or a good mood and it all starts with the garment.
The How and Why of t-shirt selection
We don't mess around when it comes to the quality, cut and fit of our shirts. We buy the best shirts and pay the extra money to get them. Most shirt companies use the cheap t-shirt options that you'll find at most charity events and mass-shirt-events.
But not us!
We want you to look for your #AvsFam shirt before any other shirt when you dump the laundry basket on your bed.
After a long day at work, we want you to be thinking about going home and putting on your #AvsFam shirt.
Going to the Avs Game? We want you to have the #AvsFam shirt on under your jersey.
It's that important to us and that's all before we even consider what is going on the shirt.
Like I said, this isn't our first rodeo and we've learned many a lesson by getting the bull's horns. Think of us as the experienced vet in the locker-room who's in the middle of his best hockey ever. (deep thoughts)
You can – and we have – make an 11 color shirt that nears photo quality. Every now and then there's a compelling reason to do just that. But they are few and far between. It's our belief that simple is best and minimal ink is most comfortable. Having a comfortable garment (shirt) is pointless if you weigh it down with heavy inks. So we like to do a lot of blends and fades that allow the shirt to show through the ink a bit. It gives it an authentic look and best of all a comfort level that matches the shirt fabric.
The Mack29 shirt is a subtle nod to the Colorado Avalanche's 2nd year star Nathan MacKinnon. The art of this shirt is a mix of youth, authenticity and swagger.
EJ The Condor has landed in the #AvsFam Shirt Lab!Read More
Everberg Scissorhands!Read More
Simple... says so much!Read More
A new shirt/project hits the #AVSFAM idea lab. Big Z is a special player who I think will have a long stay here in Colorado. He's the bright spot of an otherwise dismal season and I think he'll be a mainstay on the blue line for years to come. Thusly, we being the process of honoring Big Z and the fans who love him, with an #AVSFAM shirt. If you dig the ideas and processing of making hockey art, keep an eye on the #AvsFam Idea lab from time to time. We get a lot of big ideas :)Read More
It might seem like an odd metaphor, but after much deliberation, consideration and upon further review, it is known, that J.T. Compher is the living embodiment of whiskey. Smooth, but with an edge. He'll goat you into doing things you wouldn't normally do. He hard-nosed, in-your-face and fearless. He's wise beyond his years (aged well) and he's an instant classic with this style of play.
Behold the J.T. Compher inspired Old No. 37 shirt
We love the idea of "You Can Play" and got inspire to see what we could do with the logo that was a level above overlaying a rainbow on a Twitter profile. Something clean, elegant and lasting... is the idea, anyway, here's what we came up with :)
*This will likely never become a shirt as it's too close to the Avs 3rd Jersey logo. But do look for it in the "free stuff" to dress up your tech.
We love hoodies. We love Dutchy. It just seems natural that all of that love should come together in a hoodie at some point!Read More
We've always avoided the obvious designs and up until a recent trip to Breckenridge had sworn-off using the Colorado "C" logo... until now. We finally found a way that we think it makes the design even better - instead of adding it just to sell shirts to transplants. Who knows, maybe the altitude was just getting to us? But, we want your input. Do you love it? If so which version do you like better? With the "Colorado" in the design or without?
Don't mind the colors yet, their being dialed in, but it's always exciting to see shirts hit the presses and the details getting ironed out. Soon, I'll be wearing this shirt while watching the hockey game!
For those about to hockey! #AVSFAM shirt idea.Read More
We've been pondering some new stickers and we're thinking the Colorado Hockey Mask might be cool.
It's a desktop./wallpaper here if you'd like a bigger lookhttp://www.avsfam.com/desktops-wallpapers
It would be die-cut around the shape of the mask and maybe 3-4 inches or so.
Let us know what you think. Happy Friday!
Hockey goes Punk Rock! … from the #AVSFAM Idea LabRead More
Retro 1970's inspired hockey shirt - #AvsFam Idea labRead More
We're pretty damn excited about taking the Colorado Hockey art to the next level! We've got stickers, shirts and hoodies... but now... we'll be working with Zephyr Hats - widely considered one of the best brands on the planet - to create a logo that uses both color and depth to create an authentically bad-ass piece of art, on a top quality garment.Read More
We've spent a lot of time thinking about Tyson Barrie gear… and honestly, we still haven't come up with a shirt that we think does #Tbeauts justice. Just pumping out shirts that we think will sell because they have a players name on them isn't' us. We want it to be 100% awesomeness and it has to be so cool that people would wear it, even if they didn’t know anything about hockey. Or, who Tyson Barrie is.Read More
Radio Moser - mmmmmmmmmmmmMMMMMM Matt Duchene poster!Read More